I had a wonderful time being a guest speaker on business valuations at the 2017 Minnesota SBA Lenders Conference. The commercial lenders in the room had great questions! One particular question was the process of assigning goodwill. Per the SBA SOP 50 10 5(I) pg. 114 - "The value of the intangible assets is determined by either the book value as reflected on the business’s balance sheet, a separate appraisal for the particular asset, or the value of the business as identified